Placebo researcher Dr. Michael Cox has been rewarded for his pioneering work at the prestigious Placebo Power Institute with a professorship by Institute Vice Chancellor Dr. O. None.
In announcing the promotion Dr. None said, " Dr. Cox's research has resulted in many discoveries in the field of Placebo medicine but perhaps none is more significant than his revelation that there is indeed life before death. His conceptualisation of genuine pre-death experiences* and the breathing technique it led to, have brought such joy and fulfillment to so many people that the World may never be the same again".
Professor Cox will now spearhead the Institute's R&D team for the forseeable future.
* patent pending