The Spirit of Atlantis, in a bottle.

They say that the inhabitants of the Lost City of Atlantis never experienced sunburn or life-threatening sun cancers. They say the waters above them protected them from the Sun’s harmful rays.

It has also long been known that skin-divers do not suffer from sunburn whilst swimmers just a few metres above them need to apply regular applications of expensive, chemical-based sun creams.

With these facts in mind the boffins at None Laboratories set to work to develop and manufacture the World’s first completely safe and inexpensive UV protective sunscreen.

They reasoned that if several metres of water could filter out the Sun’s UV rays then all they had to do was concentrate this effect so that a thin smear of water applied to the skin would have the same effect as many metres of ocean.

In yet another magical development they have taken a sample of water from 10 metres below the surface near to where Atlantis is believed to have been and, using classical homeopathic techniques, diluted it over and over to intensify its potency so that it is rated an incredible Factor minus 10m+.

The result is a sunscreen so powerful that a few drops applied to the body on a dampened cloth will protect from the Sun’s damaging rays for up to 24 hours. That’s right: imagine being protected all day and all night too.

To be marketed as 'TEN BELOW', we imagine it will be available in all good pharmacies soon.